Marketing Guide: Best Practices

On September 6, 2018 a local public relations firm Hudson Fusion, came to the library and presented a workshop on blogging and social media. They did a critique of all of our online applications and shared with us the results. 

Screenly Dimensions

First Floor: 21"W x 36"H portrait

Second Floor: 36"W x 21H" landscape

(Google Slides handy for sizing: Page Setup, Custom) Make sure image resolution is high when enlarging flyers, etc.

• Adapting LibraryAware to Screenly
  • Resize PDF: PDF2Go
    • Set custom size 21" x 36" or 36" x 21"
  • Convert resized PDF to a JPEG file: PDF->JPEG Converter

Website Banners:

Create banner in Adobe Creative Cloud Express; log in with Adobe ID (clinder@greenburghlibrary.org/21Creative21)

980 x 380 pixels

LibGuides ->Click on Content --> Guides

• In the "Name" field type in "Greenburgh Public Library"
• Choose the first option (it will have a status of published) and click on the pencil icon to edit the guide
• Scroll down to the "What's New" box and click on the wheel icon on the top of the box
• This is where you can add or delete slides. To delete a slide, click on the small x on the right hand side. To add a slide, scroll down to the bottom of the page, click on "add new slide" and choose "image"
• Always make sure to click "save and return to guide" when you're finished

QR Codes: QR Code Zebra

LibCal Events: 

• Add a good quality image when creating your events (and add images to upcoming published events). The event listing is the building block for our marketing and an important public interface to garner interest and attendance. Optimizilla Image Compressor is a handy tool to optimize images for webpages (optimizing reduces the file size to minimize the time it takes for patrons to load/view online). You can also crop and improve the resolution of the image and add a border.
• Create user-friendly URLs when creating your events (and LibGuides). This also aids in marketing efforts and makes it easier for patrons to find the event or webpage.  Proceed cautiously when changing from the default URL to a user-friendly URL for published events/pages as any existing links to the original URL will not work.
• Select applicable LibGuide when appropriate. (This helps patrons find more Library resources on the topic.)
• Select as many Categories, as applicable when creating your event to facilitate searching and filtering of calendar by both staff and patrons.

Refer to Springshare help for more information on these topics:

• Featured Image URL: you can upload an image to go along with the event, such as a logo, book cover art, or picture of the library. It will display next to the title and event details on the public calendar and event pages.
  • Click on the Upload Image button to upload an image from your computer. Images uploaded using this method are not stored in your Image Manager library.
  • Click on the Launch Image Manager button to upload or select an image from your LibApps Image Manager libraries. This is recommended if you plan to reuse this image again later.
  • For best results, images should be no larger than 200px x 200px. 
• Friendly URL: if you'd like to customize the URL to your event's public page, enter a nickname (aka slug) for it in the Friendly URL field.

• The nickname will appear at the end of your calendar's URL, which is displayed in the Friendly URL field for your convenience.

• Use only letters, numbers, hyphens, or underscores. Spaces and special characters are not allowed.
• Friendly URLs are case-sensitive, so we recommend using only lowercase letters.
• Friendly URLs must be unique. If the nickname you entered is in use by another event, an alert message will notify you when saving your event.