Marketing Guide: Tools & Resources
Basic Flyer Design
Marketing e-Resources
Bookpage Subscriber Resource Center
Cloud Library Promotional Resources
Comics Plus - Library Pass - Resources
Consumer Report Promotional Resources
Hoopla Marketing and Training Resources
Hoopla Editorial Calendar
Libby from OverDrive: Marketing & Outreach
Linkedin Learning / Linkedin Learning for Library Launch Kit
Medici TV Promotional Page
Medici TV Flyer
Medici TV Brochure for Libraries
Medici TV Bookmarks
Medline Plus Social Media Toolkit
Medline Plus and National Library of Medicine Print Materials
Tutor.com Marketing Resources and Templates
988 Suicide and Crisis Lifeline Print materials
988 Suicide and Crisis Lifeline Partner Toolkit (Digital media images and messaging)
988 Suicide and Crisis Lifeline Community Education and Awareness Toolkit (NYS OMH)
- NYS Office of Mental Health Social Media ResourcesShareable social media resources to support Mental Wellness
Free Stock Photo Websites
- Broadly: The Gender Spectrum
The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. These photos are under a creative commons license. Per the terms of the Creative Commons license, you may not create derivative work from the images or use the images for commercial purposes. Beyond these basic license stipulations, it is vital for anyone using this resource to make appropriate contextual decisions.
- Visual Hunt
We hunt free high quality stock photos.
- Pexels
The best free stock photos & videos shared by talented creators.
- Reshot
Uniquely free photos. Handpicked, non-stocky images. Yours to use as you wish.
- Unsplash
Beautiful, free photos.Gifted by the world’s most generous community of photographers.
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NOAA Photo Library
18,000+ public domain images from The National Oceanic and Atmospheric Administration -
Pixabay
Free images and royalty stock -
Smithsonian Open Access
Images from the Smithsonian for public use
Useful Tools
Hemingway - Grammar Editor
Library Aware - How To's
Adobe Express - Abbreviated version of Adobe Photoshop; clinder@greenburghlibrary.org, Pw: 24Creative%24
Canva Pro Account:
- Free QR code generator Free website for creating QR-codes. Hint: if you have a PDF instead of a URL, you can upload the document to a hidden page in LibGuides to create a URL which can be used to make the QR-code without having to subscribe.
- PDFescape Free site to edit and add hyperlinks to PDF documents with no login required.
- Webresizer.com Handy tool for optimizing images for web and emails. Resize, optimize storage, change resolution, crop, add borders.
- Westchester County Logo Guidelines Protocol for use of Westchester County logo, as well as link to County Department logos and affiliates.
Useful Documents
Social Media
If you would like to have something promoted through the GPL social media channels, please contact the following staff member:
Twitter: Nicole Guenkel
Facebook: Nicole Guenkel
Instagram: Nicole Guenkel / YS
We generally post every other day on Facebook and Twitter.
Approximate breakdown:
- 40 percent Blog Posts
- 30 percent Events
- 20 percent News Articles
- 10 percent filler content (closings, website pages, shares)
Potential Users
Facebook Parent Groups to consider joining:
Westchester Moms
Westchester Working Moms
Bad Moms of Westchester
Moms & Dads of White Plains
Friends of Greenburgh Schools
Mothers of Elmsford
Elmsford Union Free School District
Ardsley Moms and Dads
Edgemont/Greenburgh News
Civic Associations of Greenburgh
Hartsdale Neighbors Association
North Elmsford Civic Association
Poet's Corner Civic Association
Local Homeschooling Groups
Westchester Fairfield County Homeschool
Homeschool New York
Tristate Homeschoolers
Hudson Valley Home Educators
School Districts with most Unincorporated Greenburgh patrons
1. Greenburgh Central
2. Edgemont
Edgemont Elementary PTA
Edgemont PTSA
3. Pocantico Hills
4. Valhalla & Elmsford (close in number)